Understanding the GA4 Event Model
A practical explanation of how GA4 events actually work, how parameters are processed, and common implementation mistakes.
Designing a Clean Data Layer for Adobe Launch
How to design a scalable and developer-friendly data layer for Adobe Analytics, AEP, and future integrations.
From GA4 to BigQuery: What Developers Should Know
A developer-focused introduction to GA4 BigQuery export, schema basics, and how analysts actually query the data.