About Me
I work in the field of digital analytics, focusing on practical, implementation-oriented measurement across modern web and app environments.
I hold an engineering degree in Computer Science from Dr. A.P.J. Abdul Kalam Technical University (AKTU), India (formerly known as UPTU / GBTU). This academic background provided a strong foundation in programming concepts, logical thinking, and systems understanding.
I began my professional journey working on website optimization and search-related analysis, which helped me understand how users discover content and interact with digital platforms. Over time, my focus moved toward analytics implementation, data validation, and measurement design.
In my work, I am primarily involved in:
- Understanding measurement requirements
- Designing tracking approaches aligned with business goals
- Implementing analytics using widely adopted platforms
- Validating data to ensure accuracy and consistency
- Helping teams interpret data in a clear and practical way
I have worked across different industries and project types, which has reinforced an important lesson: analytics challenges are often caused not by tools, but by unclear requirements, inconsistent implementation, and lack of shared understanding.
My contributions and engagement within the analytics ecosystem have been publicly recognized, and I have been acknowledged by Adobe as an Adobe Community Advisor.
I also hold professional certifications, including Adobe Analytics Developer Expert and Adobe Target Business Practitioner (Adobe Target A), which reflect hands-on experience rather than theoretical knowledge.
I am currently based in Germany, where I live and work, collaborating in international environments and continuing to deepen my understanding of analytics practices in a global context.
This site is a personal learning and knowledge-sharing initiative, created to document practical observations, common pitfalls, and useful mental models related to digital analytics.
The content shared here reflects personal understanding and experience and does not represent any employer, organization, or client.